Mustafa Alami
Mustafa Alami, UX Designer photo

Mustafa Alami | Resume

I am thinker, designer and UX leader. I make applications simpler, faster, and smarter.

Experience UX

Sausalito, California : 7/2014 - Current

Director of User Experience Design | Principal Designer | Freelance

  • Invent new product experiences that enable companies to connect with customers. Create products that are simple, fast, smart and delightful.
  • Research, concept, design, prototype, usability test and deliver application user experience.
  • Mentor designers and advice product leaders.
  • Create product vision roadmap.

Sausalito, California : 7/2014 - Current

Illustrator and Author

  • Wrote, illustrated and published Rabbit's Wit and Bird's Wisdom.
  • Illustrate, exhibit and sell art.

San Francisco, California : 2/2010 - 5/2014

Principal Interaction Designer | Strategic Projects

  • Design and launch products: iPad version of Salesforce One / New Productive Account Feed / Pitch Big Screen UX / Cohesive SFDC help and support engagement / Make My Day, a productivity mobile application.
  • Mentor designers across products and achieve a unified experience.
  • Create UX guidelines for evaluating design. Are we making the experience simpler? faster? smarter? and more delightful?
  • Create UX tool mDeck. A jquery plugin that enables slide presentations and rapid prototyping in one HTML document.

Senior UX Manager | Head of Service Cloud UX

  • Manage, mentor and grow a team of talented designers.
  • Provide design direction across Service Cloud products. Service cloud projects include: Knowledge, Agent Console, Cases, and Customer Support Portal.
  • Create a vision for a multi-channel agent experience.
  • Pitch and fund next generation design projects.
  • Design & prototype unfunded Service Cloud products.
  • Create a vision for the next-generation of customer support. Evangelize the idea of social support throughout the company. Design a prototype and test possible interaction scenarios and refine the product. Launched a new product for called Service Cloud Communities (renamed Chatter Answers).

Oracle Corporation

Redwood Shores, California : 3/2000 - 2/2010

Design Director | &

  • Managed the product direction, interaction design, and marketing of two applications. An application that encourages kids to create, communicate and collaborate. ThinkQuest: A global student library.
  • Invent experience that enabled online social learning. Evangelized plans to our board of directors, team and partners.
  • Segmented plans into iterative enhancements and partnered with engineering to implement.
  • Illustrated images that appeal to a global audience. Created promotion collateral to market the programs.
  • Manage, mentor and grow a team of talented product and marketing designers.

Design Director | New Internet Computer Company

  • Designed the interaction, visual and brand experience of the $200 Linux Internet Appliance. NIC was a company owned by Larry Ellison. The project included all interaction design, software visual design, and company branding.

Team Video International

Washington, DC : 4/1997 - 3/2000

Art Director | Head of Design + Animation

  • Established and managed a design and animation department; hired designer, managed budgets and projects, and brought in new clients via proposals and story boards.
  • Art directed, designed and animated promotion spots and network ID packages for BBC America, TLC, Discovery Channel, Travel Channel, PBS, NBC and ABC. Edited spots for BBC America and a documentary for PBS.
  • Nominated for an Emmy in 5/2000 for my graphics work.

Interface Video Production

Washington, DC : 8/1995 - 12/1996

3D Animator

  • Designed, story boarded and 3D animated video graphics.
  • Developed unique particle and animation visual effects scripts.

Consulting Projects

  • Product & field support with AI
  • Mentor and advisor
  • MonjWell Healthy living
  • Mobile invoicing
  • Financing deal management
  • Employee feedback pulse
  • Insurance agent marketplace
  • Modemetric Analytics
  • Stubhub Field agent ticket processing
  • Manywho Application workflow builder
  • Stubhub Call center design for the tickets
  • Levaty Map insight for military analyst
  • Oracle UX process consulting
  • Facebook Facebook at work
  • Monj Wellness through cooking
  • Tout Video CMS and ad platform
  • Cisco Large scale router management
  • Incorta Analytics
  • Multipop Interactive video platform
  • Red Tricycle Family activity sharing




Concordia University

Bachelors Degree: Finance

Montreal, Canada

  • Academy of Arts University Graduate Program, Corcoran School of Art, and Berkeley Extension
  • Classes in: 3D Modeling, Animation, Sculpture, Design, Typography, Photography, Illustration and Painting