Tout

Tout manages video publishing across 2,800 news outlets. The application seamlessly runs in the background matching articles with video and ads. The video above is a screen capture of an early prototype highlighting the main destinations of the application redesign.

My goal was to help the company complete its transformation from a B2C video sharing application to a B2B video publishing platform serving news outlets. I needed to create an experience that meets the needs of the news paper publisher.

The challenge was a complete revamp of the publisher partner application experience. At times, we need the publisher to approve a video. A landing experience was created that would highlight tasks, show the value of Tout and expose new opportunities.

The past experience the publisher would land on a list of users. It was a page that didn't need to be modified much. A new landing experience was created that would highlight tasks, show the videos that need to be approved, show the ad revenue generated using Tout and expose new opportunities.